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New name pays tribute to Baron Edmond de
Rothschild
A pioneer
of modern finance, the Group that he founded will from now on bear his name.
Today as the world still reels from an
unparalleled crisis, our Group is proving its hardiness. What is more, we
continue to invest for the future and to win market share thanks to an
approach that can claim longstanding relevance and that my family enshrines.
"Concordia, Integritas,
Industria", the Rothschild motto, is a
trustworthy roadmap for the future: balance and ethics are inextricably bound
up with work and skills. Our employees share these family values and grasp
their appropriateness each day.
We are both genuine and innovative; therein
lies our greatest strength.
By modernising my
family's coat of arms, the repository of our Group identity, I wish to
express a fresh impetus that is dynamic, contemporary and constantly at the
service of our clients and of new generations. I would also like to pay
tribute to my father, Edmond de Rothschild: the Group that he founded will
henceforth bear his name.
In keeping with heraldic tradition, these
changes uphold secular symbols.
Baron Benjamin
de Rothschild
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