Group
L’éclatement successif de deux bulles financières, celle de la
technologie en 2000 et celle des subprimes en 2008, a réactualisé de manière
douloureuse le concept de risque lié aux placements boursiers, obligataires ou
immobiliers
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A logo inspired by the Rothschild coat-of-arms,
updated by Philippe Druillet
In deciding
to redesign his family crest to embody the Group’s identity, Baron Benjamin
de Rothschild wanted to instil a dynamic and
contemporary spirit.
The commission entrusted by Baron Benjamin
de Rothschild to Philippe Druillet was clear: restore
our logo, based on the family coat-of-arms, to its former glory and place it
firmly in the modern world, while still remaining true to the rules of
heraldry.
- The eagle is from Austria. By imperial decree
of the Austrian Court
on 29 September 1822, Emperor Francis I raised to the rank of hereditary
baron the five Rothschild brothers, Mayer Amschel
Rothschild and all their legitimate descendants bearing the Rothschild
name, of either sex and without regard to nationality.
- The lion is from Hesse. It refers to William I, Elector
of Hesse-Kassel and heir to one of Europe's
largest fortunes, the management of which he entrusted to Mayer Amschel Rothschild, founder of the family dynasty. The
lion, neither crowned nor armed, is depicted in jagged Zackenstil.
- The five arrows fan out from a compass, reproduced
in the central inset. They symbolise the five
branches of the family and the five sons of Mayer Amshel
Rothschild who left to settle in the five major European capitals of the
time: Paris, London,
Naples, Vienna
and Frankfurt.
- Gold (yellow) and azure (blue) are the
historical colours of the Rothschild family. Gules
(red) evokes the name Rothschild itself. Sable (black) is the colour of the Austrian eagle.
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